In 2015 Maruti Suzuki launched NEXA, a new dealership format for its premium cars. Maruti currently sells the Baleno, S-Cross, Ciaz, Ignis and XL6 through NEXA outlets. Nexa is for a well traveled consumer who is digitally savvy, updated and seeks a world class experience while buying a car.
Maruti Suzuki is a parent company and Indian market leader in the Automobile Industry for more than 40 YearsWhereas, Maruti Suzuki Nexa is a channel for selling premium Maruti Suzuki cars. This channel was introduced after MS realized that its conventional showrooms were not equipped to deal with the more sophisticated and premium segment of customers as their expectations were higher and the expected level of service was also higher.